Public Affairs and Issues Management
Burton Trent represents some of the region's largest corporations on their most critical public policy efforts. We maintain long-standing relationships with leading business advocacy and public policy organizations. Our ability to maximize social media, viral messaging and traditional tactics brings a plethora of options to meet our client's objectives. The confluence of our experience and relationships makes Burton Trent a leading partner in helping clients achieve their goals.
Cannabis Industry Specialists
The Burton Trent team has the distinction of having both policy and political subject matter experts in the cannabis space. Our partner, Scott Rudder, is the founder of the New Jersey CannaBusiness Association - New Jersey's first and largest cannabis industry trade association. Scott has been at the center of the cannabis debate in New Jersey for years and has been instrumental in developing much of the historic policy and legislation developed in the Garden State. In addition, our partner, Edmund DeVeaux, has leveraged his background and experience to help elevate and move the cannabis debate forward and is a trusted voice for legislators and community leaders. As the leading African American professional lobbyist in the cannabis space, as well as a community leader and Deacon in his church, Edmund brings an authority to this discussion few others can match.
Media Relations and Crisis Communications
In today's 24-hour media society, news breaks in an instant. As the public has moved from broadcast to Internet for news, every cell phone is a CNN camera, every blogger is a pundit. Yet, while social media is the method of choice for many, traditional media still carries significant credibility. The latest technology does not always trump conventional media, and knowing when it is appropriate to use social media is better than just to know how.
Burton Trent has built a reputation on effective media relations and remains on the forefront of the latest in social networking technique. We have built our success stories, however, on unrelenting advocacy for our clients using the most effective techniques.
Government Relations and Lobbying
Named the "Best Lobbying Effort" in 2014, the Burton Trent team knows what it takes to get the job done right the first time. Recognizing that each client and issue is unique, we focus on the end result and design a strategy that achieves our client's objective as swiftly as possible.
Our proven track record is based on developing and maintaining relationships with decision makers and their staff. The partners at Burton Trent include a former legislator, an accomplished political campaign manager and former staff of federal and state elected officials. We know what concerns elected officials and how to craft messaging to gain their trust and support.
Burton Trent's senior management has more than 75 years of professional experience. Over that time, members of our team have been recognized by their peers as foremost experts in their fields. Also over that time, we have forged strong bonds with the business leaders, public officials and thought leaders. We have the unique ability to recognize potentially advantageous alliances and help connect them for mutual benefit.
Burton Trent offers our insight and guidance to clients considering the numerous business opportunities presented by government. We assist our clients during the discussion, planning and eventual bid solicitation by the government and follow through the selection process up until contract award. On behalf of some of New Jersey's largest public contractors, Burton Trent has provided communications and issues management advice to help them exceed the program goals.